Wednesday, July 21, 2010

Smithsonian including auto crash dummies

The Smithsonian accepted two GM crash dummies in donations. Vince and Larry were the names of these dummies which were in 1980s commercials and clothing for them were donated as well. An auto safety exhibit is to be displayed.

The test dummies, Vince and Larry

Part of the new donation to the Smithsonian museum integrated costumes for “Vince” and “Larry”, the crash test dummies. The Leo Burnett Agency used them within the 1980s to help individuals want to use seat belts. Rather than the blood and guts of most safety advertisements at the time, Larry and Vince used humor to encourage seat belt use. The costumes will be preserved as these because pop-culture icons.

Auto safety exhibit donations

Other developments in car safety are likely to be displayed at the Smithsonian. The 1961 three point safety belt that was the first made was donated. Also donated by Chevrolet was the first collapsible steering column that was made in 1967. General Motors added donations of its Hybrid III and 50H-1 crash test dummies, which have been used as most recently as six months ago. The American Automobile Association also donated several driver training manuals from the 1930s, including “wartime” and “sportsmanlike” driving manuals.

The evolution of car safety

Although developments have always been coming along in automobile safety, it didn’t really become something the public was concerned with until the 1960s. Lap and shoulder belts in cars became mandatory in that decade, and it took quite a bit of public relations work to win acceptance for their use. Drivers had concerns about seat belts including being hurt by it rather than other things or being “stuck” and not being able to get out. Security features in the car, some thought within the 70s, made them look like they were bad drivers and gave them a bad image.

Watch the crash test PSA

youtube.com/watch?v=ziBcZejPPlY



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