Technology giant International Business Machines Corp. has announced it will obtain marketing software creator Unica Corp. for $ 480 million in an effort to offer customers effective tools to create more focused marketing strategies. IBM, who made the recent purchase of Web analytics vendor Coremetrics, is offering $ 21 a share to Unica holders. That’s more than twice Thursday’s closing value and, according to the Wall Street Journal, is at the highest level the stock has ever seen. Source of article – IBM to purchase Unica Corporation for $ 480 million by Personal Money Store.
IBM and Unica make good music
PC World reports that IBM’s goal is to supply advanced consumer assistance by generating a “consistent and relevant cross-channel brand experience to promote customer loyalty and satisfaction,” as outlined in a statement. And maintaining profit growth by shifting to higher-margin software business appears to be the main strategic focus of the business. Unica currently has about 500 employees, all of whom will be included in IBM’s software division, where the company believes that with the help of Unica’s powerful software, its business-analytics and consulting unit will grow stronger with exceptional advantages.
Unica Corporation — a growing business
Unica Corps. has been around for almost two decades and is a recognized leader in marketing software solutions. Based in Waltham, Mass., the business was founded in 1992 and now has several offices located in many parts of the nation and worldwide. It is one of England’s fastest growing technology businesses. A total revenue of $ 30.7 million was reported in its third quarter fiscal 2010, ending June 30, 2010. Compared to the 3rd quarter of fiscal 2009, that’s a 14 percent increase.
A seemingly promising movement
Unica has about 1,500 customers, which consists of major retailers like Best Buy, eBay and ING. However, once the acquisition is finalized, its customers will become IBM customers. Unica CEO Yuchun Lee said he believes the new movement will help IBM improve all types of companies, big and small. IBM officials are preparing to discuss the Unica acquisition in further detail during a conference call Friday. The deal will likely be closed in the fourth quarter of this year.
More info at this website
The Wall Street Journal
online.wsj.com/article/SB10001424052748703960004575427171092347124.html
PC World
pcworld.com/businesscenter/article/203224/ibm_buying_unica_for_480_million.html
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