Americans have really liked Busch’s Budweiser “Bohemian-style” pale lager. This was introduced in 1876. Based on a 2008 report the St. Louis Business Journal, beers by the Busch family corporation Anheuser-Busch held a 50.9 percent share of the market for all beers sold in the United States. Anheuser-Busch sold most of its stock later that year. It was bought by InBev, the Belgian-Brazilian beer magnate. American sales went down then. This is since the “King of Beers” grew to become “de Koning van Bieren” after selling off. Anheuser-Busch InBev plans to give away totally free beer on Sept 29 during National Happy Hour as Budweiser, accounts St. Louis Today.
Budweiser is free with the marketing
Participating bars and restaurants will be offering about 500,000 totally free Budweiser beer samples. These will come, depending on local and state rules, in 6- and 12-ounce sample sizes. The advertising campaign “Grab some Buds” will run September 25 via Oct. 3 in a massive effort to raise Budweiser United States of America share of the market, which had dropped to 9.3 percent after a high of 26 percent in 1988. Drinkers in their mid-20s can be the biggest target of this campaign. This is mostly due to the study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He says, “We want to close that gap.”
Texas sells the deep fried beer
Mark Zable is the one to find in case you are ever drinking at the 2010 Texas State Fair. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. It is the perfect amount to keep the alcoholic content in there when also cooking the dough all the way. Zable is hoping he can patent the cooking process as, accounts the London Telegraph, the public loves the treat.
Mark Zable uses Guinness in them though. That means no Koning van Bieren.
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
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