Facebook trade marking "face"

TechCrunch brings us just a little bit more news about Facebook. It is in court once again. It doesn’t have to do with them getting sued by TeachBook or PlaceBook by using “book” in its name. Facebook wants “face” to be a trademarked name, where the U.K. company in 2008 called CIS Internet Limited left off. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Source for this article – Facebook wants to get a trademark

Facebook wants to trademark “face.” It is not news to many. Occasionally it is essential for corporate branding to make certain you trademark. In this case, it may be just a little out of hand. The word “ganja” was once in a court case for trade marking. The website Fark.com once attempted to trademark “NSFW.”. And then there’s Snooki from “The Jersey Shore,” who tried to trademark her nickname so that nobody else could cash in on that train wreck of a brand. None of those individuals got their trademark. It is likely that Facebook will lose face also.

There is not an approval from Aaron Greenspan

Aaron Greenspan, who claimed to have made Facebook with Mark Zuckerberg, doesn’t think the business “face” trademark move is a good one. Greenspan would end up having to pay Facebook if Facebook gets its “face” trademark because of the mobile payment app called FaceCash that Greenspan’s company, Think Computer, created. So would Apple, whose Facetime video calling app seems on the iPhone 4. Products use the word “face” in them all the time. Greenberg, and others, hope to be able to use this name nevertheless without paying.

Move on Facebook from this

Considering how aggressive Facebook has been in defending its trademarks in the past, there’s little doubt that it will pursue unlicensed “face” users with atomic fury. Any person that uses “face” may have to be careful, including those who don’t even want to run a business, or Zuckerberg might get them. Consider the movie “Face/Off” staring Nicholas Cage and John Travolta, or even consider the novel “Face of Another” by Kobo Abe. See what difference face will make? There wouldn’t even be mercy for the Tleilaxu face dancer from the “Dune” books.

Further reading

FACE

tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756

TechCrunch

techcrunch.com/2010/08/26/trademark-face/

Wikipedia

en.wikipedia.org/wiki/Trademark