As summer reaches rest beneath the first wave of autumn leaves, most casual footwear enthusiasts abandon their old vanilla flip flops. But not based on 25-year-old Lindsay Phillips. Back when she was 16 and in high school in Tampa, Fla., Phillips intended sandals with interchangeable straps for fashionable flair as part of an art project. Just a few years later, Phillips’ Switchflops business was born. The Switchflops revenue projection for 2010 is a healthy $ 30 million.
Looking for a style change? Switch out your Switchflops
Switchflops are a more budget-savvy way for customers to increase their casual trend footwear possibilities. Lindsay Phillips’ creation gives customers several different style combinations from which to choose, thanks to a wide variety of available straps. You will find buttons, sequins, beads and so much more. The price is right, too: $ 35 for the sole with one strap, and $ 12 apiece for additional decorative straps. Each new strap makes for a fashionable, affordable new adventure. And Switchflops also offers other shoes like wedges and additional accessories. Over 4,000 stores around the globe give consumers the chance to know the Switchflops experience.
'Everyone wore flip-flops to school, all of the time’
Phillips saw the need and filled it, displaying a classic entrepreneurial sense. Phillips, who saw flip flops each and every day at her school, knew that her trend sense was needed. Not all individuals could afford to purchase a pair for each day of the week. Switchflops would be the fashion solution, meeting the fashion and affordability needs head-on. Phillips began the patenting process for her concept, and also the patent became official in 2004. By 2007, with the help of experienced CEO Jeffrey Davidson, Phillips got Switchflops off the ground. Now Phillips is planning to set up an overseas office for the company.
Provide them with choices and they’ll come
AOL Small company cites studies indicating that businesses that offer their customers the greatest customization options – whether those corporations are in retail or a different sector – are more well-liked than ever. It’s a zeitgeist Phillips has tapped into with Switchflops.
”Everyone wants to be a little unique, and while we might have the exact same bag, we do not want it to be exactly the same,” said Phillips.
Additional reading
AOL Small Business
smallbusiness.aol.com/2010/09/01/why-didnt-i-think-of-that-switchflops-the-30-million-school/
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