Keep away from bad keyword density

Keyword density represents the percentage of the number of times a keyword or phrase is used within the text of your webpage compared to the total number of words used on the page. It plays a really essential role in an article because keywords, how and where they are used, decide the quality of the article and its rank in search engine search results.

An unethical practice of keyword use

Many SEO copywriters believe that including their targeted keyword or keyword phrase a ridiculous number of times will help them gain a better position on the Web. The truth, however, is that this type of method can seriously work against you. Almighty Google, for example, has a keyword density requirement. And in order to gain better rankings on the site, you should abide by its conditions.

How keyword stuffing affects you

Numerous new search engine optimizers may feel tempted to use the very same keyword over and over again in an try to rank first place for their target keyword. This shady technique is also known as “keyword flooding.” This is where the writer overloads the content and the Meta tags of the web page with any possible keyword or phrase that relates to the site in numerous ways. Obviously, the keyword density is far from balanced in this practice. Most likely any content generated via this practice can be classified as spam, from your readers to all the search engine algorithms. If and when the search engine crawler visits to examine your site, its algorithm can very easily discover out if a keyword or phrase is getting used an unusual amount of time, which raises red flags. The results of keyword flooding could involve a severe drop in web ranking and a complete removal of your website from the search engine index.

Know how much is too much

Say you wrote a 400-word article. Your target keyword should appear within the text no more than eight times in order to get the right keyword density. Do not use the keyword in every other sentence or within the very same paragraph. Search engine giant Google doesn’t allow more than two percent of a web page’s text to contain keywords or phrases. So if the article is 500 words long, you are able to consist of the keyword no more than 10 times. The allowed keyword density percentage varies with different search engines. For example, Yahoo and MSN may allow up to five percent. Go online and search for free tools for determining keyword density of web pages.