Quick, in 140 characters or less, exactly what do promoted tweets mean for most Twitter users? Promoted tweets are the first of a prepared group of Twitter advertisements that will appear as highlighted search results. Overwhelmingly, Twitter chatter is unfavorable towards promoted tweets, but Twitter cannot last forever on instant cash loans from venture capitalists.
Promoted tweets will work on search results
The Promoted Tweets advertising system should appear much like Google advertisements, only more “organic”. Results on search.twitter.com will display with a relevant promoted tweet on top. For example, if you search Twitter for “mocha,” a “promoted tweet” by Starbucks that mentions a mocha will appear above the current Twitter chatter. A few companies have already signed up for Promoted Tweets, including Starbucks, Sony, Bravo, Best Buy, and Red Bull.
Promoted Tweets will rely on Twitter Users
Promoted Tweets will use tweets that paying companies would post anyway. The hope is that Twitter users will retweet, reply or bookmark the promoted Tweets. Twitter promises that any results that users don’t interact with could be removed from search results. The exact price of Promoted Tweets has not been revealed, but if the program is successful Twitter is certain to be able to begin debt settlement relief with its investors.
Promoted Tweets prepared for growth
Search results won’t be the only place promoted tweets are displayed. Twitter has outlined expansion of promoted tweets, should the program be successful. Promoted Tweets will be injected to the timelines of people who already follow that business account. Second, these Promoted Tweets may also be displayed by Twitter clients such as Tweetie and Seesmic, as well as clients being developed by companies that have chosen to hire a dedicated programmer to create iPhone and Android apps.
The reality of Promoted Tweets
The Promoted Tweets program could be the first attempt of Twitter to monetize their website. Since 2006, Twitter has refused to monetize their very popular service. Twitter has consistently focused on creating value, rather than revenue streams. By announcing Promoted Tweets, it seems Twitter can be looking for a way to give investors a return on their $ 57 million investment. Some users might leave the microblogging site, but if the reactions of users to other social networking launching advertising are any indication, most users are willing to put up with advertising to support their favorite web applications.
Sources:
PC Magazine
Wikipedia
PC World
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