What was Jermaine Stewart thinking when he cooed about cherry wine within the 1986 pop confection “We Don’t Have to Take Our Clothes Off? It’s quite strange, but advertisers like Levinson Tractenberg Group of Manhattan think fruity alcohol like their client’s Nuvo – “L’esprit de Paris” – is the way to beat off the fashion police. ”Be Glamorous” is Nuvo’s catch phrase, not listening to Jermaine Stewart songs and making women think you don’t really want to sleep with them. Post resource – The Nuvo way of advertising fashionably fruity booze by MoneyBlogNewz.
Nuvo pink, the ladies’ style accent
Nuvo, which blends French vodka, white wine and fruit nectar, was initially marketed to women, reports the New York Times. Ever since the fourth quarter of 2007, the 750-milliliter, $30 bottles have continued to read “For Her” and have looked like large perfume bottles.
The Nuvo image has upset the Marin Institute. Many other alcoholic beverages watchdog groups have been upset too. A New print advertising campaign for the beverage, which included Eva Longoria, looks like an upscale perfume ad. There is a bottle of Nuvo on Longoria’s dressing table whole she seems ready for a night out. One could reasonably be forgiven for thinking that “Ms. Longoria might at any moment reach for it and sprits’ her flawless neck,” as the Times puts it, because it looks so much like a perfume bottle.
Alcoholic style there
The realities of drinking are ignored with the “Be Glamorous” slogan Nuvo has argues Michele Simon of the Marin Institute while Nuvo founder Raphael Yakoby says that Nuvo is “the ultimate accessory” which takes “cues visually from the beauty and style world.”.
“This company makes an association with glamour and says a potentially harmful alcoholic beverage is the equivalent of a fashion accessory, and that drinking this product is somehow not just as harmless as putting on bracelets but also is essential,” Simon told the Times.
Yakoby states that there is responsibility involved with Nuvo. It’s the whole purpose of it.
“Our point is … drink responsibly and in moderation,” he said.
Nuvo something males drink now
Several men have decided to drink pink even though Nuvo is targeted towards women. A fan consuming the pink drink shot a heckler at a San Antonio party. This was done because he was making fun of the choice of beverages.
Articles cited
New York Times
nytimes.com/2010/12/27/business/media/27adco.html?_r=1&ref=business
Nuvo
sparklingnuvo.com/index2.html
Be glamorous, just don’t shoot anyone
youtube.com/watch?v=w19GK5uYMmc
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